Hungry Jack’s adopts ‘better’ tagline
via MarketingMag.com: Fast food chain Hungry Jack’s has ditched its 16 year-old tagline, ‘The burgers are better at Hungry Jack’s’, replacing it with ‘Hungry Jack’s makes it better’. The objective of the change, according to Hungry Jack’s national marketing director Jim Wilson, is to reflect the brand’s change in direction. With changes in the chain’s menu, including cups of vegetables and the use of organic beef, Wilson says the new tagline, “mirrors the comprehensive changes happening across every facet of [their] operation”.
Clemenger BBDO is the agency responsible for this change, and CEO Andy Pontin believes that the change will bring greater relevance to a broader customer base. “Initially used by Hungry Jack’s in 1995, ‘The burgers are better’ was a statement that first came from consumers. As far as they are concerned, it’s a product truth. A truth that will continue to be believed as long as we continue to offer the best tasting burgers in town. But it’s important moving forward that the brand stands for more than just great tasting beef burgers.”
According to Erminio Putignano, managing director of FutureBrand Australia, the changing of a tagline needs to be part of an, “overall evolution of the communications approach and a better brand experience”. “Just changing a tagline doesn’t take you very far nowadays,” says Putignano. “It’s a subtle change but an important one – the rationale behind it is clear. It’s about how things are made, not just the end result. And customers want to know more about how things are prepared, the passion that goes into it, as well as the ingredients.”
However, Putignano believes that an overall shift in brand experience is essential. “Because it’s a subtle change, and the sentence per se is not extremely original, it will take a while before it reaches the awareness of the existing audience.
Therefore, its all the more important to use it as part of a broader, evolved brand experience to give it real traction and meaning among the public.” Hungry Jack’s will use the new tagline in all advertising and marketing communications starting this week.
5 Reasons Taglines are lmportant for Fundraising – NonProfitPeople
This year, the Taggies have added a category for special event taglines. (You can enter yours now here.) Take my advice: This is something you should get in on! If you’re reading this, you already know that a live event represents a unique fundraising and awareness opportunity. But you may not be aware of what event taglines can do for your cause.
Here are 5 reasons special event taglines are so helpful:
• They set your event apart from similar events – Attendees have a limited amount of time and resources for events. Imagine they’re picking between two great benefit concerts, one clearly branded with a tagline and one without. Which one do you think they’re more likely to remember, spread the word on and more likely to attend?
Read Full Article Here:
5 Reasons Taglines are lmportant for Fundraising – NonProfitPeople.
Forbes List of Most Loved Taglines
Here’s an example of taglines that have defied time named by Forbes.
#1 
#2
#3
